Mail-Blast Features
Mail-Blast is the easy and effective way to keep in touch with your customers — past, present, and prospective.
Creating and Sending Email Blasts
Mail-Blast puts you in the driver's seat and allows you to create and send your own great looking email newsletters and email marketing campaigns. Once your template is set up, you can easily add and format your content, select recipients, and schedule delivery. And you can do all this in your time, without having to wait for design and IT staff.
Preview the email as you build it
The live editor allows you to see your email as you build it. You can add your own text and images to your template and even change the order in which items appear. The moment you start adding or modifying content, we'll automatically save a draft. This allows you to finish up later and helps to protect against lost work.
Email templates
You can choose an existing template, design your own, or have us create one for you. But why just one? We don't limit the number of templates you can use, so feel free to use one layout for media releases and another for the monthly newsletter - it's completely up to you. When you create a new mailing, you simply select which template you'd like to use and start adding content.
Complete sender control
You can use your own "from name" and email address, so the email always looks like it comes from you. You can also select your own subject and choose which email address any replies should be forwarded to. We take all the messy work out of the equation by processing any bounces and unsubscribes for you automatically.
Send your email campaign now or schedule for later
Once you're ready to go, you can send yourself a test version for a final proof. Once everything looks good and you're ready to mail it to your list, you can send it immediately or schedule it for delivery at a time of your choosing. This allows you to build your campaigns in advance and schedule them for delivery tomorrow, next month, or any time in between.
Mailing List Management
Managing your mailing list is no longer a headache! Adding and removing subscribers takes seconds, and we handle all the nasty stuff like bounces and unsubscribe requests for you automatically.
Mailing list management made easy
We've designed Mail-Blast to help you accomplish the most common tasks quickly. Adding a new subscriber, removing an old one, or seeing new subscribers are only a click away.
Simple mailing list import and export
Importing an existing list from almost any source is a snap with Mail-Blast. We'll automatically remove duplicates for you and help your list stay up to par by remembering who unsubscribed and bounced — reducing the risk of annoying your own subscribers or unwittingly violating laws.
Subscribe and unsubscribe forms
A great way of capturing new subscribers is through a subscribe form. With Mail-Blast, this is as easy as copying and pasting some code into your web site. You can even customize landing pages so the entire subscribe process stays on your own web site. Of course, if tinkering with your website isn't your particular brand of ice-cream, we can do all that technical malarky for you.
Bendable, stretchable, scalable, flexible
If your needs are more complex, the bendy and stretchy Mail-Blast can help. Want to integrate a mailing list into your CRM software? How about connecting a list to a large form already in place on your website? It's all possible. Just contact us and we'll tailor the system to your needs.
Reporting and Tracking That is Clear & Simple
Our intuitive reporting tools make it easy for you to track the effectiveness of your email marketing. See who opened your email, who clicked a link, and much more. Our reports are updated in real time so you always know the latest.
Simple campaign snapshots
All the important stats like how many recipients opened, how many clicked a link and how many unsubscribed are viewable from our simple campaign snapshot. We've designed our reports so that even if you're new to email marketing, you can still evaluate the results of your campaigns like a pro.
Who are your most interested subscribers?
The "Opens Over Time" report makes it easy for you to see who opened your email and when. You can even track how many times each recipient opened it to find out who your most interested subscribers are.
Who clicked a link?
The "Link Activity" report makes it easy to see which links in your email were most popular, as well as which recipients clicked them.
This allows you easily to identify what interests your recipients and provides the opportunity to follow up on more qualified leads.
Right down to the nitty gritty
The "Recipient Activity" report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced, and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with the email.
Getting your email blasts delivered
There's nothing more frustrating than sending off a big campaign and then ending up in your recipients' spam folder. We go to great lengths to ensure you can get your email campaigns delivered successfully.
It might sound harsh, but...
Some of what follows may sound a little harsh, but everything we do is designed to help ensure that your email campaign gets delivered. If one sender is breaking the rules or misbehaving, it can adversely affect all of us.
And, hey, spam is a massive problem that costs businesses billions of dollars a year. The more we can do to curb spam and replace it with responsible, ethical marketing the better.
Our servers have been whitelisted
All of Mail-Blast's delivery servers have been whitelisted by many of the larger ISP's, including AOL and Yahoo! Our servers are also integrated into the spam reporting systems for other large ISP's such as Hotmail and MSN. These arrangements ensure the best chance of your emails being delivered. They also allow us to keep any unscrupulous marketers off our servers. All of this helps your message arrive safe and sound.
We monitor blacklists daily
We monitor hundreds of the most common blacklists each and every day. If a server is ever listed (and it can happen to even the most well behaved permission based email servers), we remove it from our delivery cluster immediately and resolve the issue on behalf of our customers.
Human approvals (yeah that's right, real humans)
Until you have been approved, large campaigns are reviewed by our team before delivery. Any potentially spammy emails are promptly removed and further action taken. We also verify all large lists imported to ensure they comply with our strict anti-spam and permission policy.
Unsubscribe links in every email
All emails contain a single-click unsubscribe link allowing any subscribers to remove themselves quickly and easily.